The first advertising campaign for non-human primates
The objective, says Olwell, is to see if advertising can make brown capuchins change their behaviour.
"We really had to strip out any hip and current thinking and get to the absolute core of what is advertising."
One billboard shows a graphic shot of a female monkey with her genitals exposed, alongside the brand A logo. The other shows the alpha male of the capuchin troop associated with brand A.

See full article here

The first advertising campaign for non-human primates

The objective, says Olwell, is to see if advertising can make brown capuchins change their behaviour.

"We really had to strip out any hip and current thinking and get to the absolute core of what is advertising."

One billboard shows a graphic shot of a female monkey with her genitals exposed, alongside the brand A logo. The other shows the alpha male of the capuchin troop associated with brand A.

See full article here

Notes

  1. joshuafry posted this